Privacy Policy

Effective date: September 26, 2026

Apex Business Marketing (“Apex,” “we,” “us,” or “our”) respects your privacy. This policy explains how we handle information through apexbusinessmarketing.com, our business services, and our Google Ads API integration, including keyword research.

1. Information we collect

When you contact us or request services, we collect the information you provide, such as your name, business name, email address, telephone number, messages, and project details. We also maintain communications and business records needed to provide and administer our services.

Our website processes technical information such as IP address, browser and device information, pages visited, and security or error logs. Website analytics and cookies are described below. These website activities are separate from access to your Google Ads account.

2. Google Ads API and keyword research

We access Google Ads accounts only with authorization, through Google’s authorization process or an authorized Google Ads manager-account relationship. Google handles sign-in; we do not ask for your Google password. A Google Ads connection does not grant us access to your Gmail messages or Google Drive files.

For keyword research, we process seed keywords, website URLs, selected locations and languages, and Google’s results, which may include keyword ideas, search-volume estimates, competition indicators, bid estimates, and forecasts. Research inputs are sent to Google to obtain the requested results.

For authorized account reporting or campaign services, the information accessed may include customer and manager-account identifiers, account settings, campaigns, ad groups, ads, keywords, budgets, bids, and performance metrics such as impressions, clicks, costs, and conversions. Access is limited to information needed for the services you request. Campaign changes are made only within your authorization and agreed service scope.

We use this information to provide keyword research, evaluate advertising opportunities, review performance, deliver authorized account services, and troubleshoot the connection. If you do not authorize access, features that require it will not be available.

3. Google Ads data storage and sharing

We do not store Google Ads API results or account data in our own persistent databases or reporting archives, and we do not share that data with third-party reporting or artificial intelligence services. We process the data as needed to complete the requested operation. This does not remove or change information held in your Google Ads account by Google.

Authorization credentials are distinct from Ads reports and keyword results. If an ongoing connection requires an authorization token, it is used only to maintain authorized access, protected against unauthorized access, and revoked and deleted when access is no longer needed. Any stored authorization token must be encrypted at rest.

We do not sell Google user data, provide it to data brokers, use it to train general-purpose AI models, or use it for unrelated advertising profiles, credit decisions, or surveillance. Any human access is limited to data you authorize us to review for your services, necessary security investigations, legal obligations, or other circumstances allowed by applicable Google policies.

Apex’s use of information obtained through Google APIs complies with the Google API Services User Data Policy, including applicable Limited Use requirements. Applicable restrictions also cover data derived from Google user data. Our Google Ads integration is subject to the Google Ads API terms and product policies.

4. How we use other information

We use information you provide to respond to inquiries, deliver agreed services, communicate with you, maintain business records, protect our systems, and meet legal obligations. Where a legal basis is required, processing is based on performing a contract or requested pre-contract steps, legitimate interests in service administration and security, legal obligations, or your consent, as applicable. You can withdraw consent for processing that relies on it.

5. When information is disclosed

Contact information and ordinary business records may be handled by service providers that support our website, hosting, communications, and business administration, or by people you authorize. Information may also be disclosed when legally required or necessary to protect rights and security. These general provisions do not authorize sharing Google Ads data with reporting or AI services.

Google receives requests and any authorized changes submitted through the Google Ads API. Any disclosure of Google user data must comply with applicable Google policies, including their consent and purpose restrictions. Where those policies require prior explicit consent for a business transfer, we will obtain it before transferring Google user data. Google processes information under its own Privacy Policy.

6. Security and retention

We use reasonable safeguards appropriate to the information handled, including secure transmission and limiting access to authorized people and systems. No online service can guarantee absolute security.

We do not retain Google Ads API results after processing the requested operation. Other information, such as inquiries, correspondence, agreements, and accounting records, is retained only as needed to provide services, administer our relationship, resolve disputes, maintain security, or satisfy legal obligations. When no longer needed, it is deleted or de-identified as appropriate.

7. Disconnecting Google and requesting deletion

You may revoke an OAuth connection through your Google Account connections settings. If access is provided through a Google Ads manager account, you can remove the manager relationship in Google Ads account access settings. Removing an OAuth connection does not necessarily remove a separate manager-account relationship.

To request deletion of information held by Apex or assistance disconnecting, email brussell@apexbusinessmarketing.com with the subject “Privacy / Data deletion.” Identify the business or account concerned, but do not send passwords or access tokens. We may verify your identity or authority before acting. We respond within the time required by applicable law and explain any legally required retention. We cannot delete information maintained independently by Google through a request to Apex.

8. Website analytics, cookies, and external services

Our website uses Google Analytics through MonsterInsights to understand website traffic and usage, such as pages viewed, device information, and interactions. Analytics information is separate from Google Ads API account data. We use CookieYes to manage website cookie preferences. You can use the site’s cookie controls, where displayed, and your browser settings to manage or delete cookies; blocking cookies may affect some features.

You can learn about Google’s handling of information at How Google uses information from sites and apps that use its services and about browser-based analytics opt-out options at Google Analytics Opt-out. When you choose to follow a link to an external service, such as a scheduling service, that provider’s privacy policy applies.

9. Your privacy rights

Depending on your location and applicable law, you may have rights to access, correct, delete, or obtain a copy of your personal information; object to or restrict processing; withdraw consent; or complain to a data-protection authority. Contact us using the details below. We will not unlawfully discriminate against you for exercising your rights.

10. Children

Our services are intended for businesses and are not directed to children under 13. If you believe a child has provided personal information, contact us so we can investigate and delete it where appropriate.

11. Changes to this policy

We will post updates here and revise the effective date. Before using Google user data for a new purpose or introducing storage or sharing not described here, we will update the disclosures and obtain any consent required by Google’s policies and applicable law.

12. Contact us

Apex Business Marketing
Email: brussell@apexbusinessmarketing.com
Website: apexbusinessmarketing.com