An SEO agency should be actively working to improve every aspect of a business website’s visibility in search engines like Google and Bing. This includes publishing high-quality, keyword-optimized blog content regularly to target relevant search queries and build authority in your industry. On the backend, the agency should configure tools like Yoast SEO to ensure each page and post has proper meta titles, descriptions, and structured data to meet modern SEO standards. A great agency also focuses on getting your content featured in AI-powered search snippets and answer boxes by optimizing for natural language questions, using schema markup, and aligning with search intent. The ultimate goal is to increase organic traffic, improve rankings, and ensure your business stands out in today’s AI-driven search environment.